Client:
Youth Adventure Trust
Project Type:
Solo Concept Project
Team: Myself!
Duration:
1-week Sprint
Brief: Improve the user journey through the site ensuring clear and intuitive navigation. Reconsider visual design elements such as the brand logo, site layout and fonts.
My Role: UI Designer
UI Process: Brand Position, Brand Values, Brand Personality, Mood Board, Sketches, Logo, Layout, Typography, Style Guide, Colour Scheme, Design System, Imagery, Iconography, High-fidelity Prototype, Design Gallery.
Youth Adventure Trust
Re-skinning a charity website
The Youth Adventure Trust is a charity supporting vulnerable young people from the ages of 11 to 14, using outdoor adventure to inspire their lives. I had the task of re-skinning the website as part of a solo concept project focusing on visual design.
I used the full UI process, exploring visual design principles, typography, adaptive and responsive design, design systems, style guides and accessibility. The end result established and communicated the core brand principles of adventure, resilience, youth, community and confidence.
